NEW FLAVOMAX™ AND IMPROVED CAROTOMAX®
MAXIMIZE YOUR ANTIOXIDANT PROTECTION!

THE MOST POWERFUL ANTIOXIDANT PROTECTION YOU CAN BUY*


CarotoMax

30 capsules / 90 capsules
#20652 / #20653


FlavoMax

60 capsules
#20654


SHAKLEE HARNESSES NATURE’S BIGGEST SECRET.

For many years, scientists have studied the health benefits of fruits and vegetables
and their importance to overall health and wellness. Recent discoveries in
phytonutrient science have revealed new secrets to achieving maximum antioxidant
protection. Phytonutrients are specialized compounds found in fruits,
vegetables, and plants. New classes of phytonutrients called flavonoids and
carotenoids are found to provide the body with extremely potent antioxidant
protection. Now, Shaklee brings them to you.

We need antioxidant protection more today than ever before. Pollution, exposure
to sunlight, stress, and even normal metabolism can produce free radicals, which
damage the cells and DNA in our bodies. Antioxidants help protect cells from
free radical damage.

Shaklee scientists have searched the world to uncover and deliver the most potent
flavonoids and carotenoids available:

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To Hawaii for microalgae that produces astaxanthin
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Across the United States for passionflowers that yield flavones, and citrus
fruits that provide flavanones
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To Nova Scotia for wild blueberries that produce anthocyanidins
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To France for grapeseed that yields proanthocyanidins
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To Israel for non-GMO tomatoes for lycopene
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To Malaysia for oil of palm for alpha and beta carotene
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To Thailand for marigolds that produce lutein
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To China for green tea that yields flavan-3-ols
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To Brazil for fava d’anta that produces quercetin
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To Austria for elderberries that produce anthocyanidins
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To Australian salt marshes for sea algae that yields beta carotene
Shaklee has now captured these remarkable ingredients in two revolutionary
products and made them available to everyone.

NEW FLAVOMAX™ AND IMPROVED CAROTOMAX®

Maximize Your Antioxidant Defenses.*

Unless you happen to live on a farm, getting the five to nine recommended
servings of fruits and vegetables is not only difficult, but also not very likely.
Most people simply don’t eat a sufficient quantity or variety of deep-green,

yellow, blue, and red fruits and vegetables


everyday. As a result, few get the broad-base
phytonutrient defense to help fend off
free radicals.

Shaklee found a way to maximize your antioxidant
protection. We developed a dynamic
antioxidant duo: water-soluble FlavoMax™

and fat-soluble CarotoMax®. Working together,
these nature-based supplements provide a broad spectrum of high-power
antioxidants that help protect cells from free radical damage.*


* THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION.THESE PRODUCTS ARE NOT INTENDED TO DIAGNOSE,TREAT,CURE,OR PREVENT ANY DISEASE.

FLAVOMAX™

FlavoMax™ is a comprehensive, high-powered antioxidant supplement* that guarantees delivery of six key classes of flavonoids:
proanthocyanidins, anthocyanidins, flavan-3-ols, flavones, flavonols, and flavanones. Shaklee uses standardized extracts of each
of these flavonoids to ensure potency and quality.

Flavonoids are potent, water-soluble antioxidants that have been linked to healthy blood circulation, strong capillaries, and veins.

Flavonoids also deliver antioxidant protection to blood and blood-rich tissues, such as the liver and the intestines.
Unfortunately, few diets provide these important phytonutrients in significant quantities, since flavonoids are often found in
seeds, rinds, and skins, parts of fruits and vegetables that are likely to be tossed away during food preparation. Many people
dislike eating the skins of fruits and vegetables.

Supplement Facts

Serving Size: 2 Capsules Servings Per Container: 30

Amount Per Serving % Daily Value**

Blueberry extract (12.5% anthocyanidins) 10 mg †

Elderberry extract (6.5% anthocyanidins) 140 mg †

Grape seed extract (95% proanthocyanidins) 125 mg †

Green tea extract (50% flavan-3-ols) 100 mg †

Lemon bioflavonoids (25% flavanones) 125 mg †

Citrus bioflavonoids (25% flavanones) 125 mg †

Passion flower extract (3.5% flavones) 44 mg †

Quercetin (95% flavonols) 125 mg †

** Percent Daily Values are based on a 2,000 calorie diet.

† Daily Value (DV) not established
OTHER INGREDIENTS: MICROCRYSTALLINE CELLULOSE IN HARD GELATIN CAPSULE (GELATIN,
WATER).

FLAVOMAX™:

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Delivers powerful free radical fighters to the blood and blood-rich tissues, such as the liver and intestines*
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Provides protection against cellular damage and promotes overall cell health*
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Supports cardiovascular and circulatory health*
¦
Promotes overall wellness*
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Formulated with standardized extracts that are nature-based
¦
Provides flavonoids often found in plant parts not typically consumed: seeds, peels, flowers, and bark.
CAROTOMAX®

CarotoMax® blends six potent antioxidant carotenoids*: alpha carotene, astaxanthin, beta carotene, lycopene, lutein, and zeaxanthin
The carotenoids in CarotoMax® are powerful, fat-soluble antioxidants that have been implicated in the long-term health of the
eyes, prostate, cervix, lungs, and heart.* Research also suggests that carotenoids, working together, support a strong immune system.*

Supplement Facts

Serving Size: 1 Capsule Servings Per Container: 30

Amount Per Serving % Daily Value**

Vitamin A (100% as Beta Carotene) 5000 IU 100%

Lycopene 5mg †

Lutein 5mg †

Zeaxanthin 200 mcg †

Alpha Carotene 1.5mg †

Astaxanthin 400 mcg †

** Percent Daily Values are based on a 2,000 calorie diet.

† Daily Value not established.
OTHER INGREDIENTS: SOYBEAN OIL, BEESWAX, PALM OIL, SOY LECITHIN IN A GELATIN CAPSULE
(GELATIN, GLYCERINE, WATER, AND ANNATTO).

CAROTOMAX®:

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Promotes the long-term health of the eyes, prostate, cervix, lungs, and heart*
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Provides potent antioxidant protection for lipid-rich areas of cells*
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Supports a strong immune system*
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Contributes to overall wellness*
* THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION.THESE PRODUCTS ARE NOT INTENDED TO DIAGNOSE,TREAT,CURE,OR PREVENT ANY DISEASE.

WHO BENEFITS FROM FLAVOMAX™ AND CAROTOMAX®?

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Busy adults who fall short of the recommended daily servings of fruits and vegetables, thus failing to obtain significant levels
of a broad spectrum of important flavonoid and carotenoid antioxidants to combat free radical damage
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Children (over 12 years of age), teens, and young adults, who often find it especially difficult to eat a balanced diet
¦
Health-conscious persons interested in natural approaches to maintaining long-term wellness
HOW SHOULD THE PRODUCTS BE USED?

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Take one to two capsules of FlavoMax™ twice daily
¦
Take one softgel of CarotoMax® daily
SCIENTIFIC SUPPORT FOR THE INGREDIENTS IN FLAVOMAX™

Citrus/Lemon bioflavonoids

– Found in the white layer of citrus peels
– Flavanones, hesperidin, and naringin have much greater flavonoid content than citrus juice.
– Provide free radical scavengers that bolster the body’s defense systems*
Elderberry

– Important anthocyanidin flavonoids
– Supports healthy cardiovascular function*
Grapeseed extract

– Proanthocyanidin flavonoids in grapeseed increase the antioxidant capacity of the blood.*
– Promotes cardiovascular health by protecting the health of arteries*
– Shown to have many times the antioxidant activity of vitamins C & E in laboratory studies*
Green tea extract

– Green tea flavonoids help scavenge free radicals in the bloodstream.*
– Shown to help maintain healthy hearts*
– Used for centuries to support the immune system*
– Each tablet of FlavoMax is equivalent to one cup of freshly brewed green tea.
Quercetin

– Found in apples, onions, grapes, and tea
– Maintains healthy lungs*
– Protects against oxidation of LDL (so-called “bad”) cholesterol*
SCIENTIFIC SUPPORT FOR THE INGREDIENTS IN CAROTOMAX®

Alpha and beta carotene

– Found in broccoli, carrots, cantaloupe, and sweet potatoes
– Promotes proper night vision and eye health*
– Linked to a healthy immune system*
– Works best when combined with other major carotenoids
Astaxanthin

– The pigment in algae and phytoplankton that gives salmon its pink color
– Protects against oxidative damage of LDL cholesterol*
– Shown to have greater antioxidant properties than beta-carotene in laboratory tests*
– The focus of a large and increasing number of research studies
Lutein and Zeaxanthin

– Yellow carotenoids found in yellow and green leafy vegetables
– The only carotenoids that concentrate in the eye, protecting its vulnerable photoreceptors
– Strongly connected to macular health*
– Lutein helps support a healthy cardiovascular system.*
– Zeaxanthin helps maintain a healthy immune system.*
Lycopene

– The red pigment in tomatoes, strawberries, and watermelons
– An anti-aging carotenoid with the most potent antioxidant activity*
– Clinically shown to support the prostate, cervix, immune system, and the cardiovascular system*
– The most prevalent carotenoid in the bloodstream
* THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION.THESE PRODUCTS ARE NOT INTENDED TO DIAGNOSE,TREAT,CURE,OR PREVENT ANY DISEASE.

FLAVOMAX™ AND CAROTOMAX® CONTENT EQUIVALENCIES

One serving of FlavoMax provides:

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The anthocyanidins and proanthocyanidins of 10 servings of cherries (213 cherries)
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The flavan-3-ols of 31 servings of blueberries (31 cups)
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The flavanones of 13 servings of limes (27 medium limes)
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The flavones of 26 servings of red cabbage (31 cups, shredded)
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The flavonols of 1,995 servings of carrots (2,355 medium carrots)
One serving of CarotoMax provides:

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The alpha carotene of 89 servings of raspberries (102 cups)
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The astaxanthin of one serving of salmon (4 oz)†
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The beta carotene of 102 servings of bananas (125 medium bananas)
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The lutein and zeaxanthin of 285 servings of pink grapefruit (162 medium grapefruits)
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The lycopene of 714 servings of apricots (2,830 apricots)
†Although astaxanthin is commonly derived from salmon, Shaklee harvests the carotenoid astaxanthin from marine microalgae, the purest and most potent source.
FLAVOMAX™ USES STANDARDIZED EXTRACTS TO GUARANTEE DELIVERY OF SIX KEY FLAVONOIDS.

Uses standardized
extracts to guarantee
delivery of:
NEW Shaklee
FlavoMax™
Source Naturals®
Bioflavonoid
Complex
Solgar®
Citrus Bioflavonoid
Complex
GNC
Citrus Bioflavonoids
Complex 1000
Proanthocyanidins — —
Anthocyanidins — —
Flavan-3-ol — — —
Flavone — — —
Flavonol — — —
Flavanones — — —

Label claims on flavonoid classes were compared on July 19, 2004 and are valid as of that date. All trademarks are the property of their respective owners.

Six key carotenoids: NEW Shaklee
CarotoMax®
Solgar®
Advanced
Carotenoid Complex
Solaray®
Food Carotene
TwinLab®
MaxiLife
Multi-Carotene
Beta-carotene
Lycopene —
Lutein
Zeaxanthin —
Alpha-carotene —
Astaxanthin — — —

Label claims on the six key carotenoids were compared on July 19, 2004 and are valid as of that date. All trademarks are the property of their respective owners.

WHY CHOOSE FLAVOMAX™ AND CAROTOMAX®?

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Taken together, CarotoMax and FlavoMax provide a broad spectrum of antioxidant protection.*
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CarotoMax delivers six key carotenoids: alpha and beta carotene, astaxanthin, lutein, lycopene, and zeaxanthin.
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FlavoMax uses standardized extracts to guarantee delivery of six important flavonoids: anthocyanidins, flavan-3-ols, flavones,
flavonols, flavanones, and proanthocyanidins.
¦
FlavoMax and CarotoMax provide some of the most potent antioxidants found in fruits and vegetables.*
¦
All ingredients were thoroughly tested for over 300 chemical contaminants, including pesticides, herbicides, fungicides, lead,
heavy metals, and harmful solvents.
¦
100% Shaklee guaranteed.
* THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION.THESE PRODUCTS ARE NOT INTENDED TO DIAGNOSE,TREAT,CURE,OR PREVENT ANY DISEASE.

SUPPORT MATERIALS

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FlavoMax™ and CarotoMax® Brochure #75068 (English), #75069 (Spanish)
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Product Flyer (Online)
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A Primer on Antioxidants (Online)
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PowerPoint Presentation (Online)
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Product Profile on September 2004 Hotline
COMPLEMENTARY PRODUCTS

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Essential Foundation (contains Shaklee Basics® and Energizing Soy Protein) — The fundamental building blocks of healthy
living, these two complementary products, when combined with FlavoMax™ and CarotoMax®, provide the ultimate in antioxidant
protection and overall good health!*
#59071 (with Iron & Vanilla Soy)
#59072 (with Iron & Cocoa Soy)
#59073 (without Iron & Vanilla Soy)
#59074 (without Iron & Cocoa Soy)


REFERENCES:

Bialy TL, Rothe MJ, Grant-Kels JM. Dietary factors in the prevention and treatment of nonmelanoma skin cancer and melanoma. Dermatologic Surgery 2002; 28:1143–1152.
Catapano AL. Antioxidant effect of flavonoids. Angiology 1997; 48:39–44.
Eastwood MA. Interaction of dietary anti-oxidants in vivo: how fruit and vegetables prevent disease? QJM 1999; 92:527–530.
Gerster H. Anticarcinogenic effect of common carotenoids. International Journal for Vitamin and Nutrition Research 1993; 63:93–121.
Giugliano D. Dietary anti-oxidants for cardiovascular prevention. Nutr. Metab. Cardiovasc. Dis. 2000; 10:38–44.
Halliwell B. Role of free radicals in the neurodegenerative diseases: therapeutic implications for antioxidant treatment. Drugs and Aging 2001; 18:685–716.
Kris-Etherton PM, Hecker KD, Bonanome A, Coval SM, Binkoski AE, Hilpert KF, Griel AE, Etherton TD. Bioactive compounds in foods: their role in the prevention of cardiovascular


disease and cancer. American Journal of Medicine 2002; 113 Suppl 9B:71S–88S.
Mares-Perlman JA, Millen AE, Ficek TL, Hankinson SE. The body of evidence to support a protective role for lutein and zeaxanthin in delaying chronic disease: overview. Journal

of Nutrition 2002; 132:518S–524S.

Mojzisova G, Kuchta M. Dietary flavonoids and risk of coronary heart disease. Physiological Research 2001; 50:529–535.

Steinmetz KA, Potter JD. Vegetables, fruit, and cancer prevention: a review. Journal of the American Dietetic Association 1996; 96:1027–1039.

* THESE STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG
ADMINISTRATION.THESE PRODUCTS ARE NOT INTENDED TO DIAGNOSE,
TREAT, CURE, OR PREVENT ANY DISEASE.
If for any reason a Shaklee product is not satisfactory,
return it to your Shaklee Independent Distributor or
Shaklee Corporation for exchange or a full refund.


For more information, visit www.shaklee.com.

©2004 Shaklee Corporation
Distributed by Shaklee U.S., Inc., Pleasanton, CA 94588 04-598 (New 9/04)